Category “Business”

Slowpreneur: The Patient Startup Idea

Friday, 31 August, 2012

Slowpreneur <noun>:

  1. A person who organizes and operates a new business or businesses with a patient approach to profits and growth while taking a measured financial risk.
  2. A person who begins a new business or businesses as a side project until it becomes established, thus before operating the business in a full time capacity.

I stumbled upon this word by accident. I was sitting on the plane from Charlotte, NC to Orlando, FL and found myself sitting next to a psychologist, Tracy, reading some startup book on her tablet. We had been talking for the first third of the flight, but were currently on a break to do some reading. She nudges me and points to a word in the book: solopreneur. She says, “Ha, slowpreneur, that’s kind of like you!” I smile, read the word on the digital page, and reply kindly, “That says solopreneur.” Her embarrassment was palpable, so I quickly interjected, “But I do like the idea of a slowpreneur! I’m writing it down.”

I checked Google when we landed and, as of writing this article, when you search for slowpreneur Google suggests (and displays) the results for solopreneur. If you force it to use slowpreneur, there are a total of 3 results!
slowpreneur google search results 2012-08-30

Mind. Blown.

Is this really a phrase I could coin? Alright, I’m doing it (I’ve already bought the domain)! In this startup world of big money, explosive growth, the quick buck, and the desire to make a million dollars in a year (165,000,000 results), I want to do something different.

Slowpreneur Creed

I want to be patient. I want to grow within my means. I don’t want to incur debt. I will hold back the charging bull. I will continue to live my life. I will learn every day. I will let go of the reins when it’s ready. I will not be greedy. I will succeed.

So here’s to the slowpreneurs [raises glass in the air], who adventure into business with a slower pace, a balanced life, and the patience to see it through. Cheers.

Why the Kickstarter Project “Clang” Should Fail

Thursday, 28 June, 2012

As of this writing, the Kickstarter project “Clang” has 10 days left to raise another $153,817 to succeed and take everyone’s money. I hope it never gets there.

Malea by Alaskan DudeThe project has a big name backer in prolific author Neal Stephenson who, to his credit, has been very supportive about the ongoing debate within his Kickstarter comments section regarding the scope and feasibility of what he is trying to create: a true-to-form swordfighting game. Also, the ever growing FAQ for the project has attempted to address many of the concerns and questions by visitors, backers, and doubters. The most recent salvo is over the Kinect Disconnect, which is described in video form through this Penny Arcade video. From almost every standpoint, this project is doing everything right. The project has a well-known individual standing behind a high dollar value goal, they are responsive to questions from the public, transparency about limitations based upon the financial scope is prolific, and the project consistently maintains its character in the face of opponents. It’s respectable, intelligent, and upfront… and you still shouldn’t give them your money.
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Until You Ask For Money, You Don’t Know How Serious They Are

Saturday, 25 February, 2012

The title of this post is from a conversation this week at a Reddit Denver Business Owners meetup/meeting. When I first heard it, I nodded my head in agreement, but today when I was speaking with my accountant about my failed business, Survival Gift Shop, she said, “Did you make any money from it?” The sad answer to that was no.

I’m not terribly proud of this fact, especially since I sunk $700 in product, fees (PayPal and Shopify), and advertising, not even counting my time (because really, what startup actually places a price on their time in the beginning). Results? Not a single person clicked BUY over the 6 month period where it was heavily marketed and even got some organic search traffic. At the very end, I even tried unloading them at cost on ebay and still no takers over two 7 day auctions. Now I grant you, a wise woman who loved the idea and built a Lady’s Personal Survival Kit of her own once exclaimed that it was more of an impulse buy, so the method of delivery was possibly wrong (not the idea), but I didn’t have the capital or the faith to try it again.
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