“Pokémon Go for Business” is a new ebook dedicated to helping every consumer facing business attract new customers. Well researched and full of specific, qualified ideas, the book helps explain the mobile game obsession to those who may never have heard of Pokémon before. Most importantly, it breaks down marketing ideas based on specific criteria, such as: Lure Modules, Gyms, and five distinct business types (e.g. Active Shopper, such as a retail store).
Included with this book are free Pokéstop icon templates (external download) and an employee handout (external download); the resources you need to get started DOING, not just thinking. The first layer of the table of contents is listed below for your convenience:
Introduction to Pokémon Go
Lure Modules: Who, When, and How Often
Marketing Toward Pokémon Go Players Without Lure Modules
Hot off the heels of my 30 day short-story-a-day challenge, I’ve compiled all of them into a book called, “Short Stories While Brushing Your Teeth”. You can download the ePub file completely for free right here:
After a successful launch promotion (2000+ downloads of the novella), I wanted to talk more about book marketing. First and foremost, the version downloaded during the promotion had a special note before and after the story. The note was a personal note from me recommending a few different methods for the reader to reciprocate if they enjoyed the story. This included purchasing a copy, adding a review on Amazon or other online bookseller, and spreading the word to other fans. If the fans enjoyed the story, they will want to reciprocate, and the only way to get that message across is within the book itself. Continue reading →
Update 8/30/12: For those interested in simply writing an ePub file from scratch in a clean editor, Check out the free project Sigil. While it creates a fantastic ePub file, the Table of Contents does not carry over when Amazon converts it. However, Sigil simply creates HTML and this tutorial will give you some additional information regarding how to manually create a Kindle ready version.