Author Archives: Mario Lurig

Until You Ask For Money, You Don’t Know How Serious They Are

The title of this post is from a conversation this week at a Reddit Denver Business Owners meetup/meeting. When I first heard it, I nodded my head in agreement, but today when I was speaking with my accountant about my failed business, Survival Gift Shop, she said, “Did you make any money from it?” The sad answer to that was no.

I’m not terribly proud of this fact, especially since I sunk $700 in product, fees (PayPal and Shopify), and advertising, not even counting my time (because really, what startup actually places a price on their time in the beginning). Results? Not a single person clicked BUY over the 6 month period where it was heavily marketed and even got some organic search traffic. At the very end, I even tried unloading them at cost on ebay and still no takers over two 7 day auctions. Now I grant you, a wise woman who loved the idea and built a Lady’s Personal Survival Kit of her own once exclaimed that it was more of an impulse buy, so the method of delivery was possibly wrong (not the idea), but I didn’t have the capital or the faith to try it again.
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My Words, My Voice: Gourmet Magazine and the Pingdom Podcast

I’ve been pretty lucky lately. I spent an hour in January speaking to a writer for Gourmet magazine about my experience with Kickstarter. He then wrote a fantastic article about crowdfunding food items through Kickstarter, where I was proud to end-cap the article. The same day that the article was released, I recorded a guest spot on the Pingdom podcast (episode #5), talking about an article I published on SEOMoz regarding page speed improvements. We talked about a few other things (okay, I talked a lot).

Pingdom #5 by Pingdom

I don’t know what February will bring, but I was glad to be a small part of both the article and the podcast. Not that I love to talk or anything…

Successful CrowdFunding Venture through Kickstarter – Dice Candies

Candy Dice Mold Making

Candy Dice Mold Making

First and foremost, in the month of December I went to the crowdfunding website Kickstarter.com and launched a project entitled, “Gaming Dice in Chocolate and Sugar“. I asked for a modest $950 to fund the project, thinking it would just be another small part of the bigger income picture of my life. Well, to my surprise, the project went viral within the gaming community, and in the end it was funded over 1700%, raising over $16,000 (before fees).

Wow.

So, gears shifted, new plans were made, advice was sought out, and Dice Candies was born. My apartment is currently a workstation and storage facility for Lego blocks, mold material, vacuum chamber and pump, and a collection of pots and thermometers. Needless to say, I’m doing a decent job of maintaining a normal living environment, save the loss of a kitchen table. Even with all of the problems and all of the work preparing to make 1800+ sets of dice (11,000 individual dice), it’s a good problem to have. Pictured to the right is an image of the process of building a single mold (this was version #6). It takes 4 days, a strong wrist, and some sore fingertips. However, it’s moving forward, which is always a critical part of the venture.

It’s an adventure to say the least, but I did get to add a new title to my business cards. Mario Lurig — Author. Web Developer. Chocolatier.

Short Stories While Brushing Your Teeth

Short Stories While Brushing Your TeethHot off the heels of my 30 day short-story-a-day challenge, I’ve compiled all of them into a book called, “Short Stories While Brushing Your Teeth”. You can download the ePub file completely for free right here:

Download “Short Stories While Brushing Your Teeth”

I’m also releasing it at as a Kindle Lending Library exclusive for a few months, so you can get it for your Kindle through Amazon (free for Prime members, otherwise $0.99).

As a reminder, every other e-reader, tablet, phone, or e-book reader software is designed to work with ePub formatted books, so grab the download from the link above as soon as possible!

Bonus Short Stories – Em D’s Eyes & My Wings II

These two stories were written for artists on DeviantArt, as a personal challenge to create a story for their favorite piece of art. They are both shorter (~250 words), but just as wonderful.

Em D's Eyes by Nanosichi

Em D's Eyes by Nanosichi on DeviantArt

Em D’s Eyes

She was use to long days and strange outfits, but Emily could not have imagined today’s gig. She had been modeling all over New York for a few months now, and when her agency said that there was a photo shoot just off of Times Square, she knew it was going to be big. When she walked into the studio, the large windows overlooking the square had the drapes pulled back completely, letting the room fill with the light of all the electronic billboards. The room had mirrors, prisms, and all sorts of colored glass dangling in front of the window.

She was handed a vibrant pink coat with small mirrors covering it and instructed to put it on while they, “finished setting up the room”. When she walked out again, the room was awash with every color of the rainbow. “Just stand on the X over there and let’s get started,” said the photographer.

Emily moved from the darkened hallway to the spot, and immediately her outfit exploded with color. I’m a professional. I can make this work. She tried to ignore everything and focus on just the camera man, moving in and out of the shadows with every click. She grabbed a bit of her sleeve and put it between her teeth and stared at him, the blue of her eyes resisting the room’s fragmented colors. The camera clicked three times in rapid succession, and in that set of pictures, Emily had moved from struggling model to Em D, supermodel.

My Wings II


The apartment tiles were small on the patio, leaving marks on his heels as he pressed his weight against them. It had been 6 years since he had been back at his parent’s place, and it brought back ill memories.

He stood on the other side of the railing, his toes dangling over the edge. As he glanced down at the world below, he could see the courtyard was empty, save a few trees and many more stark white tiles. His hands were gripping the railing behind him as he leaned forward, shifting his weight out into the open air. He thought it would make him nervous, but instead he was content. It was 6 years ago that he stood at this exact same spot and thought about ending his life.

Today wasn’t going to be the same. Some words a friend shared with him that day had brought him inside, and today he wanted to come back to the same place where so much pain had gathered and let it free. He could feel the weight of it lifting away from his body, guilty wings soaring into the open air. He tightened his muscles and pulled his body back toward the railing, his heels bearing his full weight on the edge.

“When you can’t run, you crawl, and when you can’t crawl, you find someone to carry you,” he said to himself as he looked out on the sunset falling behind the opposite building. He had found someone to carry him for a while, and now he could run again.

Christmas Morning (Day 30)

The window fogged up slowly, the haze growing with each breathe as Sansa stared out into the yard. She shifted her weight onto her right arm, lifting her left sleeve up to the window, giving it a vigorous rub. The snow had stopped falling early in the morning, but the tree branches and bushes still had a dusting of snow covering their tops. Sansa swore that this year would be different; she would stay awake all night if the need arose.
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Bad Listener (Day 29)

Buck paced back and forth on the white tile, moving between the living room and the dining room at an accelerated pace. He was nervous, because he was told to just chill out and behave himself. It wasn’t often that he was left alone in the house, but if it was longer than a casual nap, he usually got antsy and needed to entertain himself. This entertainment usually lasted until something laid shattered in a million pieces, and today was no exception.
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