Let’s be honest: Flyers in convention bags are ignorable. When I got the opportunity to include 1000-2000 flyers in the bags of convention goers at the 2017 StarFest convention in Denver, I knew I had to do something different, else I’d be throwing away $200 worth of printing and paper. I decided to set out some guidelines:
- Flyer must provide entertainment for the reader.
- Flyer should not require any additional tools not easily accessible (e.g. writing utensil is okay, dice are not).
- Flyer should be rated PG and be fun regardless of attendee’s pop culture knowledge.
- Flyer should encourage real-world sharing and interacting with other attendees.