Author Archives: Mario Lurig

Quick RSS Feed Access with Browser Bar Icon

Back in early versions of Firefox, a small icon was visible on the browser bar if the webpage you visited listed available RSS feeds in the source HTML:

Some time in the last few years, this has disappeared. Luckily, with the assistance of extension and add-on developers, this option is available for both Firefox and Chrome!

After installing either browser plugin, an icon will appear if the webpage includes HTML like the following:

<link rel="alternate" type="application/rss+xml" title="Mario Lurig RSS" href="http://mariolurig.com/feed/"/>

You can test it out by visiting this website after installing the extension/add-on.

Slowpreneur: The Patient Startup Idea

2 Replies

Slowpreneur <noun>:

A person who organizes and operates a new business or businesses with a patient approach to profits and growth while taking a measured financial risk.

A person who begins a new business or businesses as a side project until it becomes established, thus before operating the business in a full time capacity.

I stumbled upon this word by accident. I was sitting on the plane from Charlotte, NC to Orlando, FL and found myself sitting next to a psychologist, Tracy, reading some startup book on her tablet. We had been talking for the first third of the flight, but were currently on a break to do some reading. She nudges me and points to a word in the book: solopreneur. She says, “Ha, slowpreneur, that’s kind of like you!” I smile, read the word on the digital page, and reply kindly, “That says solopreneur.” Her embarrassment was palpable, so I quickly interjected, “But I do like the idea of a slowpreneur! I’m writing it down.”

I checked Google when we landed and, as of writing this article, when you search for slowpreneur Google suggests (and displays) the results for solopreneur. If you force it to use slowpreneur, there are a total of 3 results!

Mind. Blown.

Is this really a phrase I could coin? Alright, I’m doing it (I’ve already bought the domain)! In this startup world of big money, explosive growth, the quick buck, and the desire to make a million dollars in a year (165,000,000 results), I want to do something different.

Slowpreneur Creed

I want to be patient. I want to grow within my means. I don’t want to incur debt. I will hold back the charging bull. I will continue to live my life. I will learn every day. I will let go of the reins when it’s ready. I will not be greedy. I will succeed.

So here’s to the slowpreneurs [raises glass in the air], who adventure into business with a slower pace, a balanced life, and the patience to see it through. Cheers.

HTML Headers for Social Media – Meta Information

1 Reply

It seems that markup is getting more and more important on the web today, especially if you want your pages to show up just right when your visitors click that magical share button. To that end, here is a quick sample of what I stick at the top of every HTML page before I ever get to the body tag.

<!DOCTYPE html> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta http-equiv="Content-Language" content="en-us" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>PAGE NAME | SITE NAME</title> <meta itemprop="name" content="PAGE NAME | SITE NAME"/> <meta property="og:title" content="PAGE NAME | SITE NAME"/> <meta property="og:site_name" content="PAGE NAME | SITE NAME"/> <meta name="keywords" content="LIST 5-8 KEYWORDS HERE" /> <meta name="description" content="THIS SHOULD BE YOUR DESCRIPTION; LESS THAN 160 CHARACTERS." /> <meta itemprop="description" content="THIS SHOULD BE YOUR DESCRIPTION; LESS THAN 160 CHARACTERS."/> <meta property="og:description" content="THIS SHOULD BE YOUR DESCRIPTION; LESS THAN 160 CHARACTERS."/> <meta property="og:url" content="http://www.WEBSITE.com/HTMLFILENAME.htm"/> <meta property="og:image" content="http://www.WEBSITE.com/IMAGENAME.jpg"/> <meta itemprop="image" content="http://www.WEBSITE.com/IMAGENAME.jpg"/> <meta name='viewport' content='width=930, initial-scale=1, maximum-scale=1, user-scalable=1' /> <meta name="author" content="Mario Lurig - http://mariolurig.com/" /> <link rel='stylesheet' href='MYCSSFILE.css' type='text/css' /> </head>

The very first line is for IE9 compatibility, forcing it to display things properly (I believe any doctype declaration will work). The remaining lines are self-explanatory with one exception: the viewport option decides how your page will look in a mobile browser upon first load.

You can double-check what Facebook sees (or refresh the cache) using their debug tool.

Facebook Promoted Posts: A Casual Study and Review

Leave a reply

Facebook now offers the ability to promote a post on a Facebook page to your audience for either $5 or $10. The main idea is to pay to increase exposure to the post. This is done by making sure it shows up in the news feed of individuals who ‘Like’ your page as well as increase exposure to their friends if they interact with your post. Pay a little, get a little more exposure to your existing fan base. Here’s what happened for me.

I ran two promoted posts with the exact same content on two pages I run: NovelRank and Dice Candies. They have 900+ and 400+ Likes, respectively. The latter has a very regular amount of user engagement and thus has a much higher exposure and interaction rate for posts. That being said, here were the results.

Since promoted posts are live for up to 72 hours and this was tested starting early Saturday morning, the promoted post was able to get the attention of a weekend Facebook audience, which is typically less active than during the week.

Continue reading →

Faking a SmartPhone: iPod Touch, MiFi, and Virgin Mobile

apple-virgin_mobile-truconnect Maybe I’m cheap or maybe I’m frugal, but either way, I’ve found unique ways to keep my world connected for a lot less than most people pay for a monthly smartphone data plan. Granted, it usually involves me carrying more than one device and thus I lose convenience for monetary savings, but the numbers add up enough that it’s worth it. So, without further adieu, I give you the magical formula I use to save money and still stay connected on the go.

Let me be clear: this isn’t for everyone. There are a ton of valid arguments for why having an iPhone or Android smartphone and $60+/month plan is the right fit for you. However, judging by the popularity of Pay-As-You-Go plans, this may fit the bill for those sometimes techies.

Continue reading →

Impressions of London – February 2004

Leave a reply

From February 18 through February 23 2004 I had the opportunity to visit London, England through a 3-day British Airways sale: $100 each way in honor of the Wright Brothers. Today, I found a .doc file that I had written and forgotten about for the past 8 years. It was a recap of the trip, the laughs, and the adventure. Below is that text, unedited.

London & Cambridge – U.K.

This is an effort to record my experiences and impressions on the short trip to England. This is just some basic memories to be recorded, followed by a more in-depth look at what I learned in the process.

See, whut had happen’d wuz…

We got upgraded to 1st class on the way out thanks to my brother getting the ‘hook-up’… I guess being a firefighter has its privileges. There was more space definitely, and a few more freebies (open bar, warm towel, full gift toiletries bag), but the movie selection was the same, and the amount of food was the same, just a little ‘fancier’. I’m not much for lobster, so that didn’t matter… of course, I wouldn’t know, I fell into a cold sweat after the appetizers and had to force myself to sleep and miss out on the rest of the meals… better idea than staring down a toilet for 6 of the 8 hours.

Continue reading →

Why the Kickstarter Project “Clang” Should Fail

Leave a reply

As of this writing, the Kickstarter project “Clang” has 10 days left to raise another $153,817 to succeed and take everyone’s money. I hope it never gets there.

The project has a big name backer in prolific author Neal Stephenson who, to his credit, has been very supportive about the ongoing debate within his Kickstarter comments section regarding the scope and feasibility of what he is trying to create: a true-to-form swordfighting game. Also, the ever growing FAQ for the project has attempted to address many of the concerns and questions by visitors, backers, and doubters. The most recent salvo is over the Kinect Disconnect, which is described in video form through this Penny Arcade video. From almost every standpoint, this project is doing everything right. The project has a well-known individual standing behind a high dollar value goal, they are responsive to questions from the public, transparency about limitations based upon the financial scope is prolific, and the project consistently maintains its character in the face of opponents. It’s respectable, intelligent, and upfront… and you still shouldn’t give them your money.
Continue reading →