“Pokémon Go for Business” is a new ebook dedicated to helping every consumer facing business attract new customers. Well researched and full of specific, qualified ideas, the book helps explain the mobile game obsession to those who may never have heard of Pokémon before. Most importantly, it breaks down marketing ideas based on specific criteria, such as: Lure Modules, Gyms, and five distinct business types (e.g. Active Shopper, such as a retail store).

Available now on Amazon sites worldwide.

Included with this book are free Pokéstop icon templates (external download) and an employee handout (external download); the resources you need to get started DOING, not just thinking. The first layer of the table of contents is listed below for your convenience:

• Introduction to Pokémon Go
• Lure Modules: Who, When, and How Often
• Marketing Toward Pokémon Go Players Without Lure Modules
• Category Specific Marketing
• Promotional/Guerrilla Marketing
• Future Pokémon Go Features
• Pokémon Go Quick Player Guide