Posts tagged with “consulting”

Custom Consulting Domain Landing Pages

Thursday, 23 June, 2011

Sometimes I hold back on purchasing domains until I’m ready to use them, and other times I’m more impulsive. Two domains purchased over a year ago were in the latter category, and the focus was on a consulting area of interest of mine: Price consulting. Inspired by reading Priceless by William Poundstone as well as Predictably Irrational by Dan Ariely, I wanted to bring a young art form (1985) to small businesses in the Denver/Boulder area. With that in mind, I needed to know which of these domains would be more beneficial. Both had the copy (i.e. written text) designed for their keywords, but the overall message is the same.

But why not use the same copy on both pages?
That makes search engines angry. The copy needs to be unique and avoid being labeled as duplicate content. It also allows me to test different wording and ideas.

What inspired the web-design?
My shower curtain. Let me be very clear: I’m a creative type, sure, but when it comes to visual artistry, I’m not an original. There are better people out there, and their ideas inspire my adaptations. This is my shower curtain. Now to see the design, these are the two websites:

The color scheme is from ColourLovers and the palette is called Funny Like the Moon. See? Better people, adapted.

Finally, I went ahead and did all the usual things: Added them to Bing, Yahoo, and Google’s webmaster tools, as well as installed analytics for tracking.