Posts tagged with “advertising”

Facebook Promoted Posts: A Casual Study and Review

Tuesday, 3 July, 2012

Facebook now offers the ability to promote a post on a Facebook page to your audience for either $5 or $10. The main idea is to pay to increase exposure to the post. This is done by making sure it shows up in the news feed of individuals who ‘Like’ your page as well as increase exposure to their friends if they interact with your post. Pay a little, get a little more exposure to your existing fan base. Here’s what happened for me.

I ran two promoted posts with the exact same content on two pages I run: NovelRank and Dice Candies. They have 900+ and 400+ Likes, respectively. The latter has a very regular amount of user engagement and thus has a much higher exposure and interaction rate for posts. That being said, here were the results.

Since promoted posts are live for up to 72 hours and this was tested starting early Saturday morning, the promoted post was able to get the attention of a weekend Facebook audience, which is typically less active than during the week.

Read the rest of this entry »

Creating a Unique Advertising Campaign – M&M’s Made it Better Case Study

Monday, 1 August, 2011

M&M's Candy in a Banana This weekend I launched a new website: M&M’s Made it Better. This site was conceived over a year ago based on a simple idea: M&M’s make me happy, and their effect is likely the same for others. So, I decided to create a simple advertising campaign that allowed me to: Practice photography with a light tent, design a creative yet simple concept, and spend as little money as possible. In total, I spent ~$40 for extra supplies.
Read the rest of this entry »